BRAND BUILDING
To be out there is to be relevant.
Our dedicated marketing team delivers high standard results aligned with our sales strategies. Our tools: Digital and physical experiences, national media reach, top tier influencer collaborations, retail activations, strategic planning and targeted campaigns.
OUR BRANDS ARE SEEN
We generate an average of 450 media moments and 30M digital reach per season across our portfolio.
OUR COMMUNITY IS STRONG
Influencers, photographers, media, artists, creative minds. Our strong relations with industry leaders across fashion, sportswear and lifestyle keeps us connected to new narratives and bubbling subcultures. We keep our brands at the top but also lead them to new territories.
THE VISUAL SIDE
We include our key accounts into our marketing strategies, engaging them in our 360 mindset. Resulting in a strong retail network, with a constant presence through windows, in-store visuals, customer GWP exclusives & experiential activations.
THE EXPERIENTIAL SIDE
To be out there is to connect.
Events, activations, creative productions. Each targeted group of individuals is a marketing community for the campaign we are building.
CONVERSE
All Stars- A Real Fashion Production Workshop
We hosted a real fashion production experience for our Greek Converse All Stars team. They took part in an experiential fashion activation with mentors top tier fashion bloggers, a celebrity photographer and journalist guiding them to create content that was featured in Lifo.
Natalia Georgala, Xeni Kouveli, Panos Giannakopoulos ,Aphroditi Saka, Lifo.
